ihealthasia

the brief

This was by far the fastest (or shortest) project I've worked on so far, the client requested a logo and branding deck to be done in less than 24 hours. The brand is a digital platform to share useful health and medical information to the Asian community. The client wanted something more unconventional to capture the attention of the younger audience, while maintaining a credible and trustworthy tone. 

 

the concept

I've decided to go a little bolder on the colours for this particular project, hence I proposed two different palettes - a blue and pink as well as a turquoise and yellow combination. Both combinations create a strong contrast which is eye-catching, with the hopes that it will arouse curiosity when came across. 

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The main element of the logo is the conversation bubble, which symbolises interaction and communication. This is well-aligned with the nature of the brand itself, as well as its purpose. 

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Client has decided to go with the turquoise and yellow logo variation, and out of my own curiosity, I've also created a mock on how it will look like when printed out as a collateral and a building signage.